Want to start getting closer to your customers? Just need some survey insights at a fair price? Visit our affiliate, SurveyConcierge.com.

Monday, September 19th, 2011


SurveyConcierge Logo


SurveyConcierge just does one thing: They deliver high quality, online surveys, customized to clients’ needs.

Sometimes we at BottomLine Marketing meet prospective clients who prefer to start with a modest project, such as a customer survey. We agree that a little customer insight can go a very long way, so in these cases we recommend our affiliate, SurveyConcierge. It’s the brainchild of one of our own partners, who realized that for many businesses, just getting started with customer insights is the most important first step to upgrading their marketing effectiveness.

How is SurveyConcierge different from a full-service marketing consultancy or big name market research firm? They just do surveys, primarily for businesses that do not have a research library already. They don’t provide strategy, positioning, branding, marketing plans or interim management resources (all of which are available through BottomLine Marketing). And if you’re looking for a big, name-brand market research firm with a full range of complex methodologies (along with their eye-popping prices!) SurveyConcierge doesn’t do that, either. They just keep things simple to deliver high quality, actionable, cost-effective insights.

For more information, simply click on the logo above.

Received one of our surveys?

Monday, July 18th, 2011

If you’re just checking us out because you received an invitation to take one of our surveys, welcome.

We’re cautious about responding to surveys, too. We assure you that we do not field research for a client without their explicit understanding that personal information of respondents is shielded from disclosure. Unless a respondent authorizes us to disclose his or her information to a client, we won’t. Period.

In addition, we honor all opt-out requests from future research. If you have sent an opt-out request, rest assured your information will be purged from our list of research respondents. Having us respect your privacy and contact preferences is your right when you take the time to participate in one of our studies.

If you have any further questions about a survey you have been invited to take, feel free to post it as a comment submission below and we will reply privately.

Are you Marketing Researchers?

Thursday, September 3rd, 2009

No … yes … maybe.

As executives we have commissioned literally millions of dollars in research projects and we’ve learned from the best in the business.

As consultants, we’re very comfortable developing and administering internal surveys, creativity sessions, focus groups and depth interviews … whenever they’re the right thing for our clients. Many of our assignments include such informal research tools.

But when a client needs market-level input that yields subtle and/or statistically robust conclusions that will drive mission-critical corporate decisions, we’re the first to call in the true experts. And we’re among the best partners you’ll find, who can understand and represent your business’s interests, get the most out of the experts, and put their research results into an actionable, meaningful context.

Are you an Advertising or Creative Services Agency?

Thursday, September 3rd, 2009

The short answer is “no.”

But we know lots of them, from full service to specialty providers, like web design, user interface, Flash programming, search specialists and even some of those “old media” types who keep TV, radio and print media going … for now.

More important than just knowing lots of them, we’ve worked with lots of creative services types and led them on many projects. And while we love creative types, all too often we see them blamed when the strategy component was missing from the start: Businesses are under more pressure than ever to deliver the right message, in the right medium, to the right audience, and at the right time and place.

That’s one of our specialties: Building the strategy, setting direction, and only then leading creative teams to execute brilliantly.