INSIGHT

THE BOTTOM LINE BLOG

DETAILS

  • Date: December 12, 2019
  • Cost: $400
  • Time: 8:00am – 12:00pm

Registration fee includes course materials, parking, and catered breakfast.

*This class is part of the Communication Certificate Program.

ABOUT THE PROGRAM

This program is scheduled for December 12 and will be delivered by BottomLine Marketing partner, Steve Bellach.

+ LEARN MORE / REGISTER NOW! (Use code: “BELLACH20” to receive a 20% discount)

The marketing world is changing, driven by the dynamic world of digital marketing and more precisely, social media. As the marketing world has changes, so has the modern marketing program which helps businesses, small and large, and non-profit organizations learn how to leverage their brand through social media for customers, partnerships and employees.

Digital marketing represents a broad array of traction channels through which it’s generally simpler, more efficient and easier to engage with target audiences and measure the impact. Within digital marketing, social networks are extremely effective ways to deliver engaging content to your target audience. While it might sound simple, it’s not that easy to determine which digital channels and social networks are most appropriate for your organization and then develop and execute an effective plan.

FOCUS

This interactive workshop will help participants:

  • Understand how an effective digital marketing plan will help them achieve their overall marketing objectives
  • Determine which digital marketing channels and social networks will help them reach their target audience
  • Learn how to build their brand through digital marketing strategies
  • Understand how to develop a digital marketing and social media plan, including what resources will be needed to support implementation

IMPACT

Participants will be able to:

  • Determine what digital marketing channels, including social media, are right for their brand
  • Build a content plan and calendar
  • Map out a digital marketing and social media campaign

+ LEARN MORE / REGISTER NOW! (Use code: “BELLACH20” to receive a 20% discount)

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