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Why Marketing Fails

“Our Marketing Isn’t Working!” is a phrase (exasperation?) heard way too frequently throughout the halls of corporate America in organizations large and small, for-profit and non-profit, across all industries. Why is this? Are the tools available to marketers...

bottomline marketing why marketing fails blog post
Brand Strategy

Should Brands Take a Political or Social Stand?

In the evolving world of marketing, it’s not enough to be a 24/7 brand – always on call and ready to respond to competitive threats, customer opportunities and feedback. Today, it’s equally important to be connected to and be on the right side of societal issues...

BottomLine Marketing brands political stand
Brand Do's and Dont's

The Marketing Funnel – Why It Matters!

OK, show of hands…who out there is using a marketing funnel to help establish their marketing objectives and to focus their marketing activities? We certainly hope all the hands went up, but we’re consistently amazed at how many marketing professionals don’t truly...

BottomLine Marketing marketing funnel blog post image

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