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Should Brands Take a Political or Social Stand?

In the evolving world of marketing, it’s not enough to be a 24/7 brand – always on call and ready to respond to competitive threats, customer opportunities and feedback. Today, it’s equally important to be connected to and be on the right side of societal issues...

BottomLine Marketing brands political stand
Brand Do's and Dont's

The Marketing Funnel – Why It Matters!

OK, show of hands…who out there is using a marketing funnel to help establish their marketing objectives and to focus their marketing activities? We certainly hope all the hands went up, but we’re consistently amazed at how many marketing professionals don’t truly...

BottomLine Marketing marketing funnel blog post image
Brand Strategy

Four Steps to Developing a Winning 2018 Marketing Plan

Welcome back to the office after the long Labor Day weekend! Hopefully you had some time to relax, because now is the time to start your 2018 planning if you want to kick off your marketing efforts in January of next year. Recently, we’ve heard a lot of marketing...

BottomLine Marketing marketing plan blog post image

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