INSIGHT
On the Leading Edge of Business & Marketing
We love business and marketing. And while marketing is strategic, exciting and at the cutting edge of business, it can also at times be controversial and confusing. In our Insights section, we share insights and best practices that will help you on your marketing journey.
Our insights showcase our deep experience working for and with both large and small organizations. We understand the burning questions that are on the mind of marketers, sales leaders and CEO’s. Our content balances marketing best practices with clear perspectives on current issues.
OUR “BLOG”
We hope the “Brand Guru” Blog and shared articles/insights from other great marketing thinkers will stimulate thought, action or inspire a better way to approach your business, brand or marketing.
NEWS & EVENTS
We conduct workshops for industry groups and businesses, and we teach executive and marketing courses at top universities. As experts in our field, we are often a go-to resource for business press. See what we’re up to!
Building the Right Marketing Team to Win
Marketing Director, Marketing Manager, Chief Marketing Officer, Marketing Coordinator, Marketing Specialist – all marketing roles you’ve either served in or heard of, but have you ever thought about how they fit together to build an effective marketing team?...
KPBS: Business Report – High egg prices strike a nerve with shoppers
SDSU Marketing Professor Miro Copic gives his thoughts on the high price of eggs in grocery stores and when shoppers might expect relief.