On the Leading Edge of Business & Marketing
We love business and marketing. And while marketing is strategic, exciting and at the cutting edge of business, it can also at times be controversial and confusing. In our Insights section, we share insights and best practices that will help you on your marketing journey.
Our insights showcase our deep experience working for and with both large and small organizations. We understand the burning questions that are on the mind of marketers, sales leaders and CEO’s. Our content balances marketing best practices with clear perspectives on current issues.
We hope The Bottom Line blog and shared articles/insights from other great marketing thinkers will stimulate thought, action or inspire a better way to approach your business, brand or marketing.
“Our Marketing Isn’t Working!” is a phrase (exasperation?) heard way too frequently throughout the halls of corporate America in organizations large and small, for-profit and non-profit, across all industries. Why is this? Are the tools available to marketers becoming...
BottomLine Marketing co-founder Miro Copic talks to MarketWatch reporter Jacob Passy about how much it would cost to buy all the products advertised in the Super Bowl. He also discusses how attitudes towards products that are environmentally friendly or support...