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INSIGHT

On the Leading Edge of Business & Marketing

We love business and marketing. And while marketing is strategic, exciting and at the cutting edge of business, it can also at times be controversial and confusing. In our Insights section, we share insights and best practices that will help you on your marketing journey.

Our insights showcase our deep experience working for and with both large and small organizations. We understand the burning questions that are on the mind of marketers, sales leaders and CEO’s. Our content balances marketing best practices with clear perspectives on current issues.

OUR BLOG

We hope The Bottom Line blog and shared articles/insights from other great marketing thinkers will stimulate thought, action or inspire a better way to approach your business, brand or marketing.

NEWS & EVENTS

We conduct workshops for industry groups and businesses, and we teach executive and marketing courses at top universities. As experts in our field, we are often a go-to resource for business press. See what we’re up to!

5 Top Reasons Why Brands Fail

What does it mean for a brand to fail, and how do you know when it happens? It’s not an overnight process, unless a company like Enron or Wells Fargo does something so egregious that they destroy all trust in their brand overnight. Instead, it usually happens slowly,...

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