INSIGHT
On the Leading Edge of Business & Marketing
We love business and marketing. And while marketing is strategic, exciting and at the cutting edge of business, it can also at times be controversial and confusing. In our Insights section, we share insights and best practices that will help you on your marketing journey.
Our insights showcase our deep experience working for and with both large and small organizations. We understand the burning questions that are on the mind of marketers, sales leaders and CEO’s. Our content balances marketing best practices with clear perspectives on current issues.
OUR “BLOG”
We hope the “Brand Guru” Blog and shared articles/insights from other great marketing thinkers will stimulate thought, action or inspire a better way to approach your business, brand or marketing.
NEWS & EVENTS
We conduct workshops for industry groups and businesses, and we teach executive and marketing courses at top universities. As experts in our field, we are often a go-to resource for business press. See what we’re up to!
Brand Messaging That Speaks Your Customers’ Language
When constructing a building, nothing happens until the architectural blueprint gets created. The same holds true when creating a brand, only we call it a “brand brief” rather than a blueprint. The brand brief provides a critical framework for building and...
Friday Business Report: Summer Travel Season Shaken By COVID-19
Miro Copic, Co-Founder of BottomLine Marketing discusses the impact of the Coronavirus on leisure and hospitality industry. The shutdown has not only devastated restaurants, bars, hotels and tourist attractions but it has impacted many related industries. For example,...