On the Leading Edge of Business & Marketing
We love business and marketing. And while marketing is strategic, exciting and at the cutting edge of business, it can also at times be controversial and confusing. In our Insights section, we share insights and best practices that will help you on your marketing journey.
Our insights showcase our deep experience working for and with both large and small organizations. We understand the burning questions that are on the mind of marketers, sales leaders and CEO’s. Our content balances marketing best practices with clear perspectives on current issues.
We hope the “Brand Guru” Blog and shared articles/insights from other great marketing thinkers will stimulate thought, action or inspire a better way to approach your business, brand or marketing.
It’s well known in the business world, at least by those who pay attention, that repeating past successes does not guarantee future success. Sometimes it can be a disaster. Elon Musk’s current nightmare at Twitter offers a perfect example. Musk acquired Twitter (now...
SDSU Marketing Professor Miro Copic gives his thoughts on the high price of eggs in grocery stores and when shoppers might expect relief.