INSIGHT
On the Leading Edge of Business & Marketing
We love business and marketing. And while marketing is strategic, exciting and at the cutting edge of business, it can also at times be controversial and confusing. In our Insights section, we share insights and best practices that will help you on your marketing journey.
Our insights showcase our deep experience working for and with both large and small organizations. We understand the burning questions that are on the mind of marketers, sales leaders and CEO’s. Our content balances marketing best practices with clear perspectives on current issues.
OUR BLOG
We hope The Bottom Line blog and shared articles/insights from other great marketing thinkers will stimulate thought, action or inspire a better way to approach your business, brand or marketing.
NEWS & EVENTS
We conduct workshops for industry groups and businesses, and we teach executive and marketing courses at top universities. As experts in our field, we are often a go-to resource for business press. See what we’re up to!
Why Marketing Fails
“Our Marketing Isn’t Working!” is a phrase (exasperation?) heard way too frequently throughout the halls of corporate America in organizations large and small, for-profit and non-profit, across all industries. Why is this? Are the tools available to marketers becoming...
Friday Business Report: Dinner, Movie Or Gas?
KPBS’s Ebone Monet and BottomLine Marketing Co-Founder Miro Copic discuss the rapid rise in gas prices in Southern California and the trade-off’s consumers need to make in order to pay for gas – all ahead of the summer travel season. Copic also discusses the move by...