Home / Insight

INSIGHT

On the Leading Edge of Business & Marketing

We love business and marketing. And while marketing is strategic, exciting and at the cutting edge of business, it can also at times be controversial and confusing. In our Insights section, we share insights and best practices that will help you on your marketing journey.

Our insights showcase our deep experience working for and with both large and small organizations. We understand the burning questions that are on the mind of marketers, sales leaders and CEO’s. Our content balances marketing best practices with clear perspectives on current issues.

OUR “BLOG”

We hope the “Brand Guru” Blog and shared articles/insights from other great marketing thinkers will stimulate thought, action or inspire a better way to approach your business, brand or marketing.

NEWS & EVENTS

We conduct workshops for industry groups and businesses, and we teach executive and marketing courses at top universities. As experts in our field, we are often a go-to resource for business press. See what we’re up to!

Building a Winning Brand: Points of Parity and Difference

One of the most important “jobs” of a brand is to differentiate you from competitors in a way that customers see you as the preferred choice when buying the product or service your business offers. This is where points of parity and points of difference enter the...

Pin It on Pinterest

Share This