WHAT WE DO
We Are Wildly Creative
Fueled by passion, imagination, creativity and lots of coffee, our expression team crafts each unique brand story with originality, authenticity and strategic alignment.
Storytelling is at the core of humanity, we are conditioned from childhood to interpret the world through stories. Brands work the same way. Strong brand foundations are built upon memorable and impactful narratives that effectively translate strategies and concepts into an authentic voice that resonates with your audience, increases awareness, builds enthusiasm, garners loyalty and powers profits.
cups of coffee per week
Your Brand Visualized
Once the strategic direction and brand brief are defined, the next step is to develop a clear direction for how your brand is expressed. Our proprietary brand storytelling process starts with a visual expression of your strategy and brand brief components, and follows with meaningful breakthrough creative concepts that reinforce your brand essence and inspire future creative work.
Your visual brand story is enthusiastically presented to your team in an inspiring interactive workshop, including examples of creative application across a variety of marketing channels.
BRAND STRATEGY / STORY:
Brand Story Development
Your Brand Visualized
Corporate identity is not just a logo, it’s a thoughtful interpretation of your brand story translated into creative elements that speak to your audience and reinforce your brand DNA.
Logo Design / Color Palette
Typography / Iconography
Social Media Graphics
Creative succeeds when business goals and desired outcomes are achieved. Each project is a unique opportunity to craft meaningful, relevant, and impactful extensions of your brand story, and to strengthen relationships with your current and prospective customers.
Website Design / Development
CMS / WordPress / Ecommerce
Presentations / Templates
Email Design / Marketing
Signage / Packaging
Tradeshows / Branded Swag
Creative Direction: Photography
LET’S BUILD YOUR BRAND STORY
When constructing a building, nothing happens until the architectural blueprint gets created. The same holds true when creating a brand, only we call it a “brand brief” rather than a blueprint. The brand brief provides a critical framework for building and...
With COVID-19 raging, holiday shopping in 2020 will be radically different. BottomLine Marketing co-founder and San Diego State University Marketing Professor Miro Copic authored an article explaining what’s in store for consumers and retailers this holiday season. In...