WHAT WE DO
EXECUTE // Marketing and Brand Strategy Execution
Once you know where you’re aiming, you can more easily execute with confidence. Whether we help you execute the plan or translate brand strategy and plans into compelling brand creative, we can enhance the value of your team and mentor key executives, so they can be world class.
What’s a great brand strategy without the ability to brilliantly and creatively bring the brand to life? Our proprietary creative brand expression process helps our clients translate the brand strategy and brand brief into creative action. Our exciting (client’s words, not ours) “deconstructing the brand brief” session, showcases a new meaningful color palette, impactful logos, inspiring brand imagery and creative concepts. The new brand elements can then be applied to all internal and external communication materials.
Trained in color theory, our experienced design team drives design with meaningful colors that evoke the desired emotional connections. Combined with the right imagery, and full alignment with the brand strategy, our websites and marketing materials have a major impact in the market. Get Inspired!
Officer / VP
Sometimes you need an experienced senior marketing executive to come in to ensure your marketing plan is flawlessly executed and ensure your marketing ROI. As former Chief Marketing Officers, Vice Presidents of Marketing and General Managers of companies ranging in size from start-up to Fortune 50, we’ve sat on your side of the desk and know what it takes to execute a plan and deliver superior results. We provide strategic and business counsel as well as professional brand management and can bring our considerable resources and network to bare in expertly executing your plan.
While we’re experts in brand strategy development, marketing planning and creative design, we recognize that the execution of certain marketing programs requires a specialist. In these instances, we tap into our elite network of marketing partners to bring deep expertise in specialized areas including digital marketing (SEO, paid search, etc…), social media, public relations, advertising, media and content marketing. We help identify the right resource for our client’s needs and, with our guidance, these experts ensure the marketing plan will be executed with excellence.
we help OUR clients with their marketing plan execution through expert management and creative action
Get inspired by the brand stories, brand identity and expression work of our talented creative team. Bottomline Marketing helps you EXECUTE with excellence.
It’s always a challenge to write a year-end blog that has meaning. However, we were inspired by two unrelated sources – the Interbrand Best Global Brands Summit (held on October 9th) and a recent Wall Street Journal article on tuna brands published on December 2nd....
Is the emergence of another craft beer something the industry needs? BottomLine Marketing’s Miro Copic discusses the plan for Harland, a new craft beer from the founders of St. Archer’s. He reviews their plan to make a big splash in the craft beer category and...