INSIGHT
THE BRAND GURU BLOG
A Rebranding Blooper Story: Bold Moves Without a Strategy
It’s well known in the business world, at least by those who pay attention, that repeating past successes does not guarantee future success. Sometimes it can be a disaster. Elon Musk’s current nightmare at Twitter offers a perfect example. Musk acquired Twitter...
How Employer Branding Gives You a Competitive Edge
Despite the ongoing pandemic, supply chain disruption, and high inflation rates, a broad spectrum of CEOs across industries foresee robust growth for their companies in 2022. According to a recent survey conduct by Fortune, 65% of CEOs who participated are...
Watch the Webinar: Employer Branding & Employee Experience in 2021
WATCH THE WEBINAR: Bottomline Marketing Partner Steve Bellach and Catherine Mattice, owner of Civility Partners recently delivered an information-packed and insightful webinar on Employer Branding and Employee Experience in 2021. The Bottomline Marketing team is...
Why Brand Architecture Matters for Both Large and Small Firms
Have you ever wondered why Toyota has a separate brand for Lexus, or why Honda has a separate brand for Acura? It has to do with perception – and brand architecture. While the technical definition of a brand includes how you combine a logo, tagline, symbol or other...
February 3, 2021 – Free Webinar: Employer Branding & Employee Experience in 2021
DETAILS: Topic: Employer Branding & Employee Experience in 2021 Presented by: Bottomline Marketing and Civility Partners, Inc Date: February 3rd 2021 Time: 10am -11:15am PST Where: Zoom – you will receive the link after you register Cost: FREE - register now! (This...
Brand Messaging That Speaks Your Customers’ Language
When constructing a building, nothing happens until the architectural blueprint gets created. The same holds true when creating a brand, only we call it a “brand brief” rather than a blueprint. The brand brief provides a critical framework for building and...
