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Brand Personality In A COVID World

With COVID-19 throwing the global economy into chaos and causing millions to lose their jobs, brand personality probably doesn’t rank top of mind with many marketers right now. Yet, in times like these, it can be more important than ever. Because we will recover...

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Brand Strategy

Marketing ROI and Customer Economics

We’re coming up to the end of the year, a time when every business should ask two marketing-related questions: How much did we invest in marketing this year? What was our return on investment? Seems fairly simple. Add up all your marketing costs – from website and...

illustration of two business people with a flashlight looking back at 2019

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