NEWS & EVENTS

With COVID-19 raging, holiday shopping in 2020 will be radically different. BottomLine Marketing co-founder and San Diego State University Marketing Professor Miro Copic authored an article explaining what’s in store for consumers and retailers this holiday season....

Miro Copic, Co-Founder of BottomLine Marketing discusses the impact of the Coronavirus on leisure and hospitality industry. The shutdown has not only devastated restaurants, bars, hotels and tourist attractions but it has impacted many related industries. For...

BottomLine Co-Founder and San Diego State Marketing Professor Miro Copic speaks with NBC 7’s Consumer Bob Hansen about consumer behavior as the state of California allows more businesses to open under new health guidelines. Going to the mall or a retail store or...

Miro Copic, BottomLine Marketing Partner, discusses the latest national unemployment claims. While declining, last week’s unemployment claims of 2.4 million was 10 times higher than the weekly average over the last 5 years. With nearly 40 million individuals filing...

BottomLine Co-Founder Miro Copic speaks with NBC 7/39’s Consumer Bob about the use of gift cards during the COVID-19 pandemic. Consumers have little recourse if a business they have a gift card for shuts down completely. Holding gift cards to local restaurants and...

Tourism in San Diego has taken a huge hit. With major conferences, like Comic-Con, cancelled and airlines ground to a halt, tourism tax revenues have taken fallen precipitously. Miro Copic, Co-Founder of BottomLine Marketing, discusses the implications to San Diego...