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It’s always a challenge to write a year-end blog that has meaning. However, we were inspired by two unrelated sources – the Interbrand Best Global Brands Summit (held on October 9th) and a recent Wall Street Journal article on tuna brands published on December 2nd....
Is the emergence of another craft beer something the industry needs? BottomLine Marketing’s Miro Copic discusses the plan for Harland, a new craft beer from the founders of St. Archer’s. He reviews their plan to make a big splash in the craft beer category and...