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Brand Personality In A COVID World

With COVID-19 throwing the global economy into chaos and causing millions to lose their jobs, brand personality probably doesn’t rank top of mind with many marketers right now. Yet, in times like these, it can be more important than ever. Because we will recover from...

Friday Business Report: When Will San Diego’s Jobs Return?

Miro Copic, BottomLine Marketing Partner, discusses the latest national unemployment claims. While declining, last week’s unemployment claims of 2.4 million was 10 times higher than the weekly average over the last 5 years. With nearly 40 million individuals filing...

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