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“Our Marketing Isn’t Working!” is a phrase (exasperation?) heard way too frequently throughout the halls of corporate America in organizations large and small, for-profit and non-profit, across all industries. Why is this? Are the tools available to marketers becoming...
BottomLine Marketing co-founder Miro Copic talks to MarketWatch reporter Jacob Passy about how much it would cost to buy all the products advertised in the Super Bowl. He also discusses how attitudes towards products that are environmentally friendly or support...