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Building a Winning Brand: Points of Parity and Difference
One of the most important “jobs” of a brand is to differentiate you from competitors in a way that customers see you as the preferred choice when buying the product or service your business offers. This is where points of parity and points of difference enter the...
January 23, 2020 / San Diego Business Summit – Featured Panelist Steve Bellach
DETAILS: Date: January 23, 2020 Time: 8am-3:30pm Where: Palomar College Rancho Bernardo Education Center Cost: $79 members / $99 non-members SUMMIT OVERVIEW: Engaging Business Minds to Achieve Success 15 Breakout Sessions - 4 Keynotes The 2020 San Diego Business...