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A Rebranding Blooper Story: Bold Moves Without a Strategy
It’s well known in the business world, at least by those who pay attention, that repeating past successes does not guarantee future success. Sometimes it can be a disaster. Elon Musk’s current nightmare at Twitter offers a perfect example. Musk acquired Twitter (now...
KPBS: Business Report – High egg prices strike a nerve with shoppers
SDSU Marketing Professor Miro Copic gives his thoughts on the high price of eggs in grocery stores and when shoppers might expect relief.