WHAT WE DO
Too many companies want to execute tactics without stopping to think. At BottomLine Marketing, we stress the importance of “aiming” before developing and executing a brand or marketing strategy. We often find that companies may be ready to invest in marketing, but when there’s little if any planning, they end up throwing a range of tactics against the wall, with the risk of wasting resources (time and money) and falling short of their objectives. Putting the right focus (AIM) behind your brand and marketing efforts will differentiate you from competitors and make you more attractive to the right customers.
Concurrently, we’ll employ our proprietary brand strategy visualization process to establish a creative foundation which will help define the look and feel of all future marketing and sales communications.
we help OUR clients zero in on a highly differentiated brand strategy and impactful marketing plan
When constructing a building, nothing happens until the architectural blueprint gets created. The same holds true when creating a brand, only we call it a “brand brief” rather than a blueprint. The brand brief provides a critical framework for building and...
Miro Copic, Co-Founder of BottomLine Marketing discusses the impact of the Coronavirus on leisure and hospitality industry. The shutdown has not only devastated restaurants, bars, hotels and tourist attractions but it has impacted many related industries. For example,...