WHAT WE DO
Too many companies want to execute tactics without stopping to think. At BottomLine Marketing, we stress the importance of “aiming” before developing and executing a brand or marketing strategy. We often find that companies may be ready to invest in marketing, but when there’s little if any planning, they end up throwing a range of tactics against the wall, with the risk of wasting resources (time and money) and falling short of their objectives. Putting the right focus (AIM) behind your brand and marketing efforts will differentiate you from competitors and make you more attractive to the right customers.
Concurrently, we’ll employ our proprietary brand strategy visualization process to establish a creative foundation which will help define the look and feel of all future marketing and sales communications.
we help OUR clients zero in on a highly differentiated brand strategy and impactful marketing plan
How Employer Branding Gives You a Competitive Edge
Despite the ongoing pandemic, supply chain disruption, and high inflation rates, a broad spectrum of CEOs across industries foresee robust growth for their companies in 2022. According to a recent survey conduct by Fortune, 65% of CEOs who participated are expecting...
KPBS: Business Report – High egg prices strike a nerve with shoppers
SDSU Marketing Professor Miro Copic gives his thoughts on the high price of eggs in grocery stores and when shoppers might expect relief.