WHAT WE DO
Too many companies want to execute tactics without stopping to think. At BottomLine Marketing, we stress the importance of “aiming” before developing and executing a brand or marketing strategy. We often find that companies may be ready to invest in marketing, but when there’s little if any planning, they end up throwing a range of tactics against the wall, with the risk of wasting resources (time and money) and falling short of their objectives. Putting the right focus (AIM) behind your brand and marketing efforts will differentiate you from competitors and make you more attractive to the right customers.
Concurrently, we’ll employ our proprietary brand strategy visualization process to establish a creative foundation which will help define the look and feel of all future marketing and sales communications.
we help OUR clients zero in on a highly differentiated brand strategy and impactful marketing plan
Have you ever wondered why Toyota has a separate brand for Lexus, or why Honda has a separate brand for Acura? It has to do with perception – and brand architecture. While the technical definition of a brand includes how you combine a logo, tagline, symbol or other...
DETAILS: Topic: Employer Branding & Employee Experience in 2021 Presented by: Bottomline Marketing and Civility Partners, Inc Date: February 3rd 2021 Time: 10am -11:15am PST Where: Zoom – you will receive the link after you register Cost: FREE - register now! Webinar...