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Maybe you mean: 'home-slider' or 'honeywell' or 'bikebandit' or 'directv' or 'sdgeedc' or 'smithnoble'
Maybe you mean: 'home-slider' or 'honeywell' or 'bikebandit' or 'directv' or 'sdgeedc' or 'smithnoble'
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Why Brand Architecture Matters for Both Large and Small Firms
Have you ever wondered why Toyota has a separate brand for Lexus, or why Honda has a separate brand for Acura? It has to do with perception – and brand architecture. While the technical definition of a brand includes how you combine a logo, tagline, symbol or other...
Watch the Webinar: Employer Branding & Employee Experience in 2021
WATCH THE WEBINAR: Bottomline Marketing Partner Steve Bellach and Catherine Mattice, owner of Civility Partners recently delivered an information-packed and insightful webinar on Employer Branding and Employee Experience in 2021. The Bottomline Marketing team is...