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Why Marketing Fails

“Our Marketing Isn’t Working!” is a phrase (exasperation?) heard way too frequently throughout the halls of corporate America in organizations large and small, for-profit and non-profit, across all industries. Why is this? Are the tools available to marketers becoming...

Friday Business Report: Dinner, Movie Or Gas?

KPBS’s Ebone Monet and BottomLine Marketing Co-Founder Miro Copic discuss the rapid rise in gas prices in Southern California and the trade-off’s consumers need to make in order to pay for gas – all ahead of the summer travel season. Copic also discusses the move by...

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