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THE BOTTOM LINE BLOG
When Brand Loyalty Costs You More
BottomLine Marketing Co-Founder, Miro Copic, adds his branding perspective to this article in US News & World Report: When Brand Loyalty Costs You More By Kendal Perez - US News & World Report...
Comcast Misses the Boat: It’s All About the Brand Experience
When will Comcast learn? With its recent failed merger attempt with Time Warner Cable behind it, Comcast must search for what it is lacking. Time and time again, the answer is staring it in the face: a great brand experience. Cable companies don’t get it....
The Risk of Cosmetic Branding – When Big Brands Fall Into the Trap
When Interbrand released their annual “Top 100 Global Brands” report a few weeks ago, it was no surprise that Apple dethroned Coca-Cola as the #1 global brand. The surprise was how far Sony had fallen (to #45) and how quickly Samsung had risen from nowhere to #8....
Avoiding Common Social Media Mistakes
So you’re ready to launch your new social media strategy. Your Facebook page is looking good. You’ve got your Twitter feed primed and ready to go. You’ve even written a few blogs. Now’s the time for a pre-launch safety check to make sure you don’t crash and...