NEWS & EVENTS

Miro Copic, co-founder of BottomLine Marketing, discusses this year’s Super Bowl ads and why advertisers are still willing to spend over $5 million for a :30 second commercial. He also tackles the new jobs report numbers and the dip in consumer confidence. (KPBS...

BottomLine Marketing co-founder Miro Copic discusses this year’s Super Bowl ads with radio hosts Ted Garcia and Ladona Harvey. They discuss the psychology of why people tune into Super Bowl ads and if the ads have any real effect on consumers. (KOGO Radio AM 600 –...

Does tourism advertising drive incremental tourist traffic? Miro Copic, BottomLine Marketing co-founder discusses how the San Diego Tourism Authority’s new ad campaign stacks up against competition. On a weightier topic, Copic discusses the government shutdown and...

BottomLine Marketing co-founder Miro Copic discusses a wide range of topics with KPBS’s Ebone Monet including the fiscal impact of the government shutdown and the increase in prices by Netflix and what that means for consumers. (KPBS News –...

Is the Disneyland brand reaching a tipping point? BottomLine Marketing's Miro Copic evaluates the strength of the Disneyland brand after the park announced an increase in ticket prices of up to 25%. (KPBS News –...

BottomLine Marketing's Co-Founder Miro Copic discusses the stock meltdown caused by Apple’s slowing sales in China and what it means for Apple’s global iPhone strategy. (KPBS News –...