INSIGHT
NEWS & EVENTS
Retailers Use Gun Controls to Make Policy Statement and Manage Image, Experts Say
In this article, BottomLine Marketing's Miro Copic explains why retailers are "making a rational and safe choice" by tightening sales restrictions... Retailers use gun controls to make policy statement and manage image, experts say By James F. Peltz - LA Times -...
Super Bowl Ads 2018: What Worked and What Didn’t
BottomLine Marketing's Miro Copic reflects on the effectiveness of this years SuperBowl Ads for Entrepreneur Network: "It’s not enough to have a clear message. An ad also has to leave the viewer wanting more," noted Copic. Read on to see the ads that critics say...
Are Super Bowl Ads Really Worth What They Cost?
BottomLine Marketing's Miro Copic explains why advertisers are willing to pay approximately $256,600 per second for a SuperBowl ad and takes a look back at some famous commercial winners and losers. Are Super Bowl Ads Really Worth What They Cost? with LaDonna...
Toys R Us Announces Store Closures
Toys R Us, a nostalgic favorite, plans to close up to 182 stores after struggling during the holiday season. BottomLine Marketing's Miro Copic comments on the changes in this CBS News 8 report: View the clip here: Miro Copic commenting on Toys R Us closures 3 San...
Best and Worst Super Bowl Ads
On February 1st, BottomLine Marketing's Miro Copic discussed his predictions for the best and worst 2018 Super Bowl ads with Jamison Hensley at ESPN/WBAL. Best and Worst Super Bowl Ads 2018 Jamison Hensley - WBAL - Baltimore - ...
BottomLine Marketing’s Steven Bellach on Calculating Customer Acquisition Cost
AMA San Diego Podcast: Calculating Customer Acquisition Cost Bill Winn - 1/9/18 BottomLine Marketing's Principal, Steven Bellach, discusses the importance of calculating (and how to calculate) your customer acquisition cost in order to determine what you should be...
