INSIGHT
NEWS & EVENTS
Will Amazon takeover of Whole Foods start a grocery store price war?
In a discussion with KOGO's Ted Garcia, BottomLine Marketing Principal and SDSU marketing lecturer, Miro Copic, discusses a potential grocery store price war now that Amazon has taken over Whole Foods. Ted Garcia - KOGO News -...
Big changes coming with Amazon’s purchase of Whole Foods
BottomLine Marketing's Miro Copic was interviewed by KOMO Newsradio anchor, Herb Weisbaum regarding the expected changes ahead for Whole Foods after its purchase by Amazon. By Herb Weisbaum - KOMO Newsradio, Seattle -...
2017’s Best Back-to-School Sales & Deals
See BottomLine's Miro Copic as WalletHub's expert on back to school deals (scroll to bottom) 2017’s Best Back-to-School Sales & Deals by Richie Bernardo - WalletHub - 7/27/17
Bottom-Line Politics: President Trump is changing the way many businesses treat politics.
In this US News & World Report article, BLM's Miro Copic outlines the risks of taking a political stand with your brand: Bottom-Line Politics: President Trump is changing the way many businesses treat politics By Susan Milligan - US News & World Report -...
Comic-Con Fever
BottomLine Marketing's Miro Copic discusses the brand and revenue generating super power of Comic Con for Marketplace and KOGO News Lassoing the super power of geek chic, Comic-Con sees revenue growth by Jed Kim - Marketplace - 7/19/17 Ted Garcia and LaDona Harvey...
Lyft gets fancy with black car rides in more cities
In this article the SD Union Tribune asked BLM's Miro Copic his thoughts on Lyft's new Lux service...What are yours? Lyft gets fancy with black car rides in more cities By Jennifer Van Grove - San Diego Union Tribune - 6/29/17