INSIGHT
NEWS & EVENTS
The Decline of Brick-and-Mortar Stores
BottomLine's Miro Copic speaks with NBC 7's Consumer Bob about the recent decline of brick-and-mortor stores and what it means for the future of retail. NBC 7 San Diego -...
Amazon to open 2nd physical bookstore, this one in Southern California
In this LA Times article, BottomLine's Miro Copic considers why Amazon has chosen San Diego's UTC Mall for its 2nd offline store: Amazon to open 2nd physical bookstore, this one in Southern California By Jennifer Van Grove and Shan Li - LA Times -...
SeaWorld’s PETA Spy
In these 3 news segments, BottomLine Marketing's Miro Copic comments on the potential damage to the SeaWorld brand done by their admitting to sending an employee to Spy on PETA...and what SeaWorld needs to do to get their brand back on track. SeaWorld Admits...
Supermarkets Work to Win Back Customer Loyalty
In this segment by Consumer Bob, BottomLine Marketing's Miro Copic comments on the importance of building loyalty in the supermarket business with respect to the failed Haggen supermarket expansion. NBC7 San...
These Ads Could Flop on Super Bowl Sunday
BottomLine Marketing co-founder and principal, Miro Copic, previews Super Bowl ads and gives his predictions for success in this article for Fortune. These Ads Could Flop on Super Bowl Sunday by Miro Copic - Fortune -...
The Most Anticipated Commercials for Super Bowl 50 – An Interview with BottomLine’s Miro Copic
KOGO News interviews BottomLine Marketing's Miro Copic about the most anticipated commercials for Super Bowl 50: The Most Anticipated Commercials for Super Bowl 50 600 KOGO News...