INSIGHT
NEWS & EVENTS
SeaWorld, PETA and Subterfuge
BLM's Miro Copic comments on the risk to the SeaWorld brand in this article on the latest accusations being hurled between SeaWorld and PETA: PETA: SeaWorld employee posed as activist By Lori Weisberg - San Diego Union~Tribune -...
Prime Day Disappointment
BottomLine Marketing's Miro Copic comments in this San Diego 6 News segment on how Prime Day was, for many, a prime disappointment: "Prime Day" Deals -San Diego News 6 - July 15,...
The Importance of Comic Con to San Diego
On KUSI, BottomLine Marketing brand gurus, Miro Copic and Steven Bellach, discuss the positive economic impact and other benefits of Comic Con to San Diego. 7/8/2015 - KUSI News - San Diego,...
Marketing Experts Agree: Blatter Resignation a Relief for World Cup Sponsors
BottomLine Marketing's Miro Copic and other branding experts agree in this Reuters article that Sepp Blatter's resignation as FIFA president is a relief to World Cup sponsors. Tue Jun 2, 2015, Reuters Blatter resignation a relief for World Cup sponsors:...
Vons, Albertsons Changing Over to Haggen Stores
BottomLine Marketing Principal, Miro Copic, comments on the quick conversion of many Vons and Albertons stores to Haggen. May 22, 2015 - NBC 7 San...
Callaway Golf Launches Web Talk Show: Callaway Live
BottomLine Marketing Founder, Miro Copic, discusses Callaway's innovative content strategy to engage a broader audience -particularly millennials- in the sport of golf. Callaway Golf launches Web talk show, Callaway Live By Mike Freeman, >May 19,...