THE BRAND GURU BLOG

July 6, 2016 will be remembered as a fateful day in the marketing world.  July 6 is when Nintendo, game maker Niantic Labs (a Google spin-off) and The Pokémon Company released a new augmented reality (AR) game called Pokémon Go which brings the game of Pokémon to...

Every brand has a great story that’s just bursting to be told.  ”Storytelling” is the new buzzword in the content/social marketing world.  And there is no shortage of resources out there just waiting to help you tell that story – advertising agencies, public...

From time to time, we need to be reminded of what our job is as marketers. We need to build and sustain successful brands.  And make no mistake about it, marketing is hard. It’s changing in real time and most marketers are barely keeping up. And in this crazy...

As another Super Bowl fast approaches, the media pundits and others are once again somewhat incredulously pointing out how expensive it is to run an ad on the Super Bowl. BTW, it is a record $5M for a 30-second spot for Super Bowl 50! And the familiar follow-up...

It’s that time of year again…when most Americans make their New Year’s Resolution. In fact, over 75% of us will make some form of resolution ranging from the very specific and measurable (e.g. lose 30 lbs or save 5% of my income, etc.) to the more general and vague...

It’s been a long time coming – the redefinition of Black Friday. Since retailers started opening on Thanksgiving, the air has gone out of Black Friday. Last year, the Black Friday weekend was a bust with flat sales and fewer consumers out shopping on Friday. Why?...