INSIGHT
THE BRAND GURU BLOG
Brands Struggle at Thanksgiving
A few years ago, U.S. retailers opened Pandora’s box and opened on Thanksgiving Day. They expected to expand the “official” kick-off of the holiday shopping season. Many chose not to open on Thanksgiving and those that did opened in the evening (8 pm the first...
Halloween is the Perfect Millennial Holiday
Spending on Halloween has more than doubled in the last ten years to nearly $7.0 billion. For decades, Halloween was geared towards kids and most spending was on candy, cheap costumes and some decorations. However, Halloween is now the 6th most important retail...
Defining and Staying True to Your Brand Promise
On a recent visit to Glacier National Park, my son and I hiked over 30 miles, saw two bears, three mountain goats and dozens of mostly small critters (chipmunks, squirrels, etc.). We were able to traverse the entire length of “Going To The Sun” Road, the path that...
When Brand Loyalty Costs You More
BottomLine Marketing Co-Founder, Miro Copic, adds his branding perspective to this article in US News & World Report: When Brand Loyalty Costs You More By Kendal Perez - US News & World Report...
Comic-Con and San Diego: A Match Made in Brand Equity
Imagine New Orleans without Mardi Gras, New York City without the U.S. (Tennis) Open, or Augusta National without the Masters. Can’t do it! That’s the kind of symbiotic brand equity relationship San Diego has built with Comic-Con, the pop-culture mega-event that...
Comcast Misses the Boat: It’s All About the Brand Experience
When will Comcast learn? With its recent failed merger attempt with Time Warner Cable behind it, Comcast must search for what it is lacking. Time and time again, the answer is staring it in the face: a great brand experience. Cable companies don’t get it....
