INSIGHT
THE BOTTOM LINE BLOG
How Employer Branding Gives You a Competitive Edge
Despite the ongoing pandemic, supply chain disruption, and high inflation rates, a broad spectrum of CEOs across industries foresee robust growth for their companies in 2022. According to a recent survey conduct by Fortune, 65% of CEOs who participated are...
Why Brand Architecture Matters for Both Large and Small Firms
Have you ever wondered why Toyota has a separate brand for Lexus, or why Honda has a separate brand for Acura? It has to do with perception – and brand architecture. While the technical definition of a brand includes how you combine a logo, tagline, symbol or other...
Brand Messaging That Speaks Your Customers’ Language
When constructing a building, nothing happens until the architectural blueprint gets created. The same holds true when creating a brand, only we call it a “brand brief” rather than a blueprint. The brand brief provides a critical framework for building and...
A Strong Brand Is A Nonprofit’s Best Friend
Nonprofit organizations differ from commercial businesses in many ways. But there’s one thing they have in common – the need for a compelling brand that resonates with their target markets. Without it, nonprofits can get lost in the crowd just like any for-profit...
Creating a Powerful Employer Brand
For the past few years, workers have had the upper hand in the recruiting process. Record low employment rates and stiff competition for top talent, especially in technical fields, have given job seekers more choices. And they’re not settling for employers that...
Brand Personality In A COVID World
With COVID-19 throwing the global economy into chaos and causing millions to lose their jobs, brand personality probably doesn’t rank top of mind with many marketers right now. Yet, in times like these, it can be more important than ever. Because we will recover...
