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Brand Strategy

Marketing ROI and Customer Economics

We’re coming up to the end of the year, a time when every business should ask two marketing-related questions: How much did we invest in marketing this year? What was our return on investment? Seems fairly simple. Add up all your marketing costs – from website and...

illustration of two business people with a flashlight looking back at 2019
Brand Do's and Dont'sBrand Strategy

Why Marketing Fails

“Our Marketing Isn’t Working!” is a phrase (exasperation?) heard way too frequently throughout the halls of corporate America in organizations large and small, for-profit and non-profit, across all industries. Why is this? Are the tools available to marketers...

bottomline marketing why marketing fails blog post

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