INSIGHT
THE BOTTOM LINE BLOG
Lots of Change but Marketing Fundamentals Stay the Same
Happy New Year! As we enter an era of accelerated technology and market disruption, we look back on the New Year’s advice we offered small to medium sized business back in 2014 to see how it stacks up. Not surprisingly the fundamental questions that drive more...
Election Branding and Marketing: What Happened?
The recent Presidential election will be analyzed on every dimension. Regardless of which side of the political spectrum one falls, a cursory look at candidate/campaign branding and marketing suggests why Donald Trump’s message resonated with a core audience. ...
Demystifying Social Media Marketing
Are you confused by the ever changing world of social media? As a marketing professional or business owner, do you receive a constant stream of advice on how to “Facebook this” or “Instagram that” and you don’t know which way to turn? Ever wish the social media...
Pokémon Go: Summer Fling or Brand Bonanza?
July 6, 2016 will be remembered as a fateful day in the marketing world. July 6 is when Nintendo, game maker Niantic Labs (a Google spin-off) and The Pokémon Company released a new augmented reality (AR) game called Pokémon Go which brings the game of Pokémon to...
Is Brand Storytelling New? We Think Not…
Every brand has a great story that’s just bursting to be told. ”Storytelling” is the new buzzword in the content/social marketing world. And there is no shortage of resources out there just waiting to help you tell that story – advertising agencies, public...
Hey You! SMB CEOs and Marketers – Here’s Why Your Brands and Marketing Activities Fail!
From time to time, we need to be reminded of what our job is as marketers. We need to build and sustain successful brands. And make no mistake about it, marketing is hard. It’s changing in real time and most marketers are barely keeping up. And in this crazy...
