INSIGHT
THE BOTTOM LINE BLOG
SeaWorld: New Brand Proposition?
If you’re a brand manager or CMO, how do you update a successful brand proposition that continues to deliver to millions of satisfied customers, but is starting to show some cracks? Some might argue why touch the golden goose? In a previous blog, we talked about...
BottomLine Marketing Helps to Rebrand North San Diego Business Chamber
Press Release for New Chamber Identity Launch 052014 The newly renamed North San Diego Business Chamber worked with BottomLine Marketing to come up with their new brand, which is meant to embody a more modern and dynamic identity. 5/22/14 - San Diego Union...
Creating Emotional Brand Connections Through Bold Innovation
By now you’ve probably read or heard about Apple’s reported, yet not confirmed, journey into the world of medical devices (and potentially even automobiles). It has been suggested that Apple is working on a technology that can help predict heart attacks by...
Super Bowl Advertising: The Marketer’s People’s Choice Awards
Between bites of chip and dip, people will be glued to their sets for this weekend’s big game. Why is the Super Bowl so important to marketers that they’re willing to spend $4 million per :30 second ad? Is it because there are 110 million viewers? Partially. Is...
The Bottom Line About Marketing – More Planning Discipline in 2014
Happy New Year! As we enter what will surely be an exciting and eventful year, we at BottomLine Marketing wanted to take a few minutes to reflect on why marketing really is all about the Bottom Line; and what you as leaders of your organizations, should be...
Retailers Undermine Black Friday—Killing the Golden Goose?
As more retailers open on Thanksgiving Day, they’re potentially killing a Golden Goose they’ve spent over two decades perfecting. By opening on Thanksgiving, they’re diluting the value of Black Friday and possibly creating consumer confusion about when they can...