INSIGHT
NEWS & EVENTS
Haggen Grocery Chain Files for Bankruptcy Protection
BottomLine Marketing Principal, Miro Copic, comments on reasons for Haggen's bankruptcy in this segment from NBC/7's Consumer Bob: Haggen Grocery Chain Files for Bankruptcy Protection NBC/7 San Diego - September 9,...
Will Coach Sarkisian’s Potential Drinking Problem Affect the USC Brand?
BottomLine Principal, Miro Copic, comments in this LA Times article on whether the suspected drinking problem of USC head football coach, Steve Sarkisian, will affect the USC brand. USC's Sarkisian isn't first coach to give his school a black eye By Jason Song - LA...
When Brand Loyalty Costs You More
BottomLine Marketing Co-Founder, Miro Copic, adds his branding perspective to this article in US News & World Report: When Brand Loyalty Costs You More By Kendal Perez - US News & World Report...
SeaWorld: “Brand Challenges” Led to Drop in Attendance
SeaWorld suffered a decline in attendance during its most recent quarter as the amusement park operator struggled to restore its image amid a withering public campaign by animal activists. BottomLine Marketing Principal, Miro Copic, comments in this piece by NBC...
Branding San Diego’s Science Industry
BottomLine's Miro Copic weighs in on the challenge of branding San Diego's science industry: San Diego Covets Silicon Valley's Fame By Gary Robbins - San Diego...
What’s the Value of Comic-Con Giveaways?
BottomLine Marketing Co-Founder, Miro Copic, comments in this news segment on the value of Comic Con giveaways: That free Comic-Con Stuff Could Be Worth Money By Joe Little - ABC News10, San Diego-7/15/15