INSIGHT

THE BRAND GURU BLOG

SeaWorld suffered a decline in attendance during its most recent quarter as the amusement park operator struggled to restore its image amid a withering public campaign by animal activists. BottomLine Marketing Principal, Miro Copic, comments in this piece by NBC 7’s Steven Luke.

SeaWorld: “Brand Challenges” Led to Drop in Attendance – NBC7 San Diego – Aug 6, 2015

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