INSIGHT
NEWS & EVENTS
Cleveland Cavaliers and Anheuser-Busch anger viewers with ads
BottomLine’s Miro Copic discusses recent marketing missteps by the Cleveland Cavaliers and Anheuser-Busch in this LA Times article CLEVELAND CAVALIERS AND ANHEUSER-BUSCH ANGER VIEWERS WITH ADS by Shun Li, LA Times, May 7,...
Federal Appeals court rules NSA data collection is illegal
BottomLine CEO, Miro Copic, comments on what citizens can do to help protect themselves and stay on top of their privacy settings in this report regarding the NSA’s illegal collection of your data. KUSI News – San Diego,...
Change on the Menu for Two Fast Food Chains
BottomLine Marketing Founder, Miro Copic, comments in this Union~Tribune article by Karla Peterson, on future changes in store for McDonald’s and Hot Dog on a Stick. Both brands plan big changes in order to stay relevant to consumers. IN FAST-FOOD WORLD,...
Co-founder Steven Bellach on the Importance of Establishing a Brand
Establishing Brand Should Be a High Priority for Any Firm Union~Tribune, San Diego.Feb. 9, 2015 Your brand is your company’s promise to your customers. It tells them what you excel at, differentiates you from your competitors, and can be your most valuable...
BottomLine’s Take on Super Bowl XLIX Commercials
BottomLine Marketing principal Miro Copic evaluates Super Bowl XLIX commercial hits and misses: 1/30/15 – KPBS – Super Bowl XLIX Commercials: The Hits And Fumbles Super Bowl 2015’s best bets: Forget the game, bring on the puppies 1/30/15-San...
Thanksgiving Week Retail Roundup
BottomLine Marketing Principal Miro Copic comments on Thanksgiving sales strategies for KUSI and KPBS: 11/25/14 – KPBS – Is Thanksgiving The New Black Friday? 11/27/14 – KUSI – Black Friday Analysis 11/28/14 -KUSI – Black Friday...