INSIGHT

THE BOTTOM LINE BLOG

BottomLine Marketing principal Miro Copic evaluates Super Bowl XLIX commercial hits and misses:

1/30/15 – KPBS – Super Bowl XLIX Commercials: The Hits And Fumbles

Super Bowl 2015’s best bets:  Forget the game, bring on the puppies
1/30/15-San Diego Union~Tribune

How big is the Super Bowl XLIX broadcast? So big, 184 million viewers are expected to watch the Seattle Seahawks take on the New England Patriots on Sunday. So big, NBC has sold all of the available commercial spots, at a record $4.5 million per 30-second slot.

So big, it takes a team of local experts to predict what we’ll be seeing when we park ourselves and our full-fat onion dip under the Super Bowl’s supersized TV tent. Here’s a look at what to expect when the Ruffles dust clears…

In a first, EA’s Madden NFL accurately predicts score for Super Bowl XLIX
2/2/15 – Los Angeles Times

Less than two weeks ago, a handful of staffers gathered in a room at the EA Sports studios in Orlando, Fla., for an annual glimpse into the future. EA Sports, which makes the popular Madden NFL video game, has held such a meeting for 12 years, since they began using the game to predict the winner of the Super Bowl… read more

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