INSIGHT
NEWS & EVENTS
BottomLine’s Miro Copic comments on the Possible Incentive Problems at Pilot Flying J
By ERIK SCHELZIG and ADRIAN SAINZ Associated Press NASHVILLE, Tenn. April 18, 2013 (AP) When Pilot, the country's largest truck stop chain, bought its nearest competitor Flying J out of bankruptcy in 2009, federal trade officials worried the combined entity owned...
BLM’s Miro Copic Comments in USA Today on the Value of A-listers as ‘Creative Directors’
Stars such as Beyonce, Justin Timberlake and others are snuggling up to big businesses with a new title. Beyoncé is flying straight from the BeyHive to the boardroom with a fancy new title in her pocket. Not content being just a...
BLM Founder, Miro Copic, Discusses Super Bowl Ad Hits and Misses with CBS Affiliate KFMB
San Diego, California News Station - KFMB Channel 8 -...
Super Bowl Ads Setting Records: KPBS Interview with BLM’s Miro Copic
Would you spend upwards of $3.5 million for 30 seconds? Well a lot of companies are doing just that to get a spot in Sunday’s Super Bowl. San Diego State University Marketing Professor and BottomLine Marketing founder, Miro Copic, said that’s a record setting...
BLM Marketing Principal, Miro Copic, explains why some retailers are promoting Christmas in September
The race for holiday sales officially kicked off last week, and Miro Copic, CEO of BottomLine Marketing, was on hand with the local news stations to comment on how the season is starting out. CBS 8 (Sunday...