Would you spend upwards of $3.5 million for 30 seconds? Well a lot of companies are doing just that to get a spot in Sunday’s Super Bowl. San Diego State University Marketing Professor and BottomLine Marketing founder, Miro Copic, said that’s a record setting price. But it can be totally worth it if your ad strikes a chord with consumers. Copic said Chrysler scored a touch down last year with its ad featuring actor Clint Eastwood.
Super Bowl Ads Setting Records: KPBS Interview with BLM’s Miro Copic
by BLMLLC | Jan 31, 2013 | News + Events | 0 comments