INSIGHT
THE BRAND GURU BLOG
Customer Insights – You CAN’T Win Without Them
Many claim that digital marketing has fundamentally changed branding and marketing strategy. The premise is that messages can be delivered at lightning speed to more and more narrowly defined target segments at a given time and place; therefore, branding and...
Politics and the Super Bowl Finally Mix
We live in interesting times. In the marketing world, the Super Bowl is equivalent to the Academy Awards. Brand marketers showcase their commercials to an anticipating public. This year, the tone is a bit different. In the last couple of weeks, companies have...
Lots of Change but Marketing Fundamentals Stay the Same
Happy New Year! As we enter an era of accelerated technology and market disruption, we look back on the New Year’s advice we offered small to medium sized business back in 2014 to see how it stacks up. Not surprisingly the fundamental questions that drive more...
Election Branding and Marketing: What Happened?
The recent Presidential election will be analyzed on every dimension. Regardless of which side of the political spectrum one falls, a cursory look at candidate/campaign branding and marketing suggests why Donald Trump’s message resonated with a core audience. ...
Demystifying Social Media Marketing
Are you confused by the ever changing world of social media? As a marketing professional or business owner, do you receive a constant stream of advice on how to “Facebook this” or “Instagram that” and you don’t know which way to turn? Ever wish the social media...
Pokémon Go: Summer Fling or Brand Bonanza?
July 6, 2016 will be remembered as a fateful day in the marketing world. July 6 is when Nintendo, game maker Niantic Labs (a Google spin-off) and The Pokémon Company released a new augmented reality (AR) game called Pokémon Go which brings the game of Pokémon to...
