INSIGHT
THE BRAND GURU BLOG
Is Your Product Portfolio Ready for 2020?
Of the “Marketing 4 P’s” – product, pricing, promotion and place (distribution), can anyone argue that the first “P”, product, isn’t the most important? Great pricing, promotion or distribution strategy can’t save the wrong product, or product mix. OK, so who out...
The Marketing Leader…More Important Than Ever
Marketing is the lifeblood of any business. Without loyal and engaged customers and new customers, a business will wither and die. All successful companies know this. What they may not know is that having a true marketing leader has never been more important....
Marketer’s New Year’s Resolutions – What We Can Learn from The Weight Loss Industry Woes
We all make New Year’s Resolutions in our personal lives. But what New Year’s Resolutions should marketers make in their professional lives? Well, we think there are some great lessons to be learned from that most relevant of “resolutions categories”, weight...
A Crack in the NFL [Brand] Shield
The NFL is a $10 billion a year business and 2014 is shaping up to be the worst brand management year in its history. Few brands can survive the hits the NFL has taken. Without rehashing details, the NFL has recently gone through several high-profile domestic and...
P&G Leads The Way…Again!
In case you didn’t hear the keyboard clicking of P&G marketers around the world changing their job titles on LinkedIn, effective July 1st, P&G changed the titles and roles and responsibilities of key staff in their marketing department. Marketing Directors...
SeaWorld: New Brand Proposition?
If you’re a brand manager or CMO, how do you update a successful brand proposition that continues to deliver to millions of satisfied customers, but is starting to show some cracks? Some might argue why touch the golden goose? In a previous blog, we talked about...
