BRANDS WE’VE BUILT
BIKEBANDIT.COM
OBJECTIVE
READY.
SITUATION
AIM.
SOLUTION
Uncovered several critical behavioral trends that highlighted structural revenue model issues that drove marketing plan development.
Based on behavioral insights, developed a marketing plan to help turn around new customer acquisition and repurchase rates. Also developed plans to capitalize on key learnings regarding powersports parts category purchase behavior.
Developed customer economic model including customer lifetime value and acquisition cost targets to improve the organization’s ability to evaluate the ROI of key marketing activities.
Helped restructure marketing team to better align skill sets with overall marketing and business objectives.
Provided interim marketing leadership support to ensure the plan was executed with excellence and provided mentoring support to incumbent marketing manager.
EXECUTE.
RESULT
Turned around new customer acquisition trends and repurchase and retention rates, and returned the organization to topline growth.
HAPPY CLIENTS…
WE DELIVER RESULTS...
See How We Can Impact Your BottomLine...
Why Brand Architecture Matters for Both Large and Small Firms
Have you ever wondered why Toyota has a separate brand for Lexus, or why Honda has a separate brand for Acura? It has to do with perception – and brand architecture. While the technical definition of a brand includes how you combine a logo, tagline, symbol or other...
Watch the Webinar: Employer Branding & Employee Experience in 2021
WATCH THE WEBINAR: Bottomline Marketing Partner Steve Bellach and Catherine Mattice, owner of Civility Partners recently delivered an information-packed and insightful webinar on Employer Branding and Employee Experience in 2021. The Bottomline Marketing team is...