BRANDS WE’VE BUILT
Uncovered several critical behavioral trends that highlighted structural revenue model issues that drove marketing plan development.
Based on behavioral insights, developed a marketing plan to help turn around new customer acquisition and repurchase rates. Also developed plans to capitalize on key learnings regarding powersports parts category purchase behavior.
Developed customer economic model including customer lifetime value and acquisition cost targets to improve the organization’s ability to evaluate the ROI of key marketing activities.
Helped restructure marketing team to better align skill sets with overall marketing and business objectives.
Provided interim marketing leadership support to ensure the plan was executed with excellence and provided mentoring support to incumbent marketing manager.
Turned around new customer acquisition trends and repurchase and retention rates, and returned the organization to topline growth.
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When constructing a building, nothing happens until the architectural blueprint gets created. The same holds true when creating a brand, only we call it a “brand brief” rather than a blueprint. The brand brief provides a critical framework for building and...
With COVID-19 raging, holiday shopping in 2020 will be radically different. BottomLine Marketing co-founder and San Diego State University Marketing Professor Miro Copic authored an article explaining what’s in store for consumers and retailers this holiday season. In...