BRANDS WE’VE BUILT
Uncovered several critical behavioral trends that highlighted structural revenue model issues that drove marketing plan development.
Based on behavioral insights, developed a marketing plan to help turn around new customer acquisition and repurchase rates. Also developed plans to capitalize on key learnings regarding powersports parts category purchase behavior.
Developed customer economic model including customer lifetime value and acquisition cost targets to improve the organization’s ability to evaluate the ROI of key marketing activities.
Helped restructure marketing team to better align skill sets with overall marketing and business objectives.
Provided interim marketing leadership support to ensure the plan was executed with excellence and provided mentoring support to incumbent marketing manager.
Turned around new customer acquisition trends and repurchase and retention rates, and returned the organization to topline growth.
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Nonprofit organizations differ from commercial businesses in many ways. But there’s one thing they have in common – the need for a compelling brand that resonates with their target markets. Without it, nonprofits can get lost in the crowd just like any for-profit...
Miro Copic, Co-Founder of BottomLine Marketing discusses the impact of the Coronavirus on leisure and hospitality industry. The shutdown has not only devastated restaurants, bars, hotels and tourist attractions but it has impacted many related industries. For example,...