BRANDS WE’VE BUILT
Uncovered several critical behavioral trends that highlighted structural revenue model issues that drove marketing plan development.
Based on behavioral insights, developed a marketing plan to help turn around new customer acquisition and repurchase rates. Also developed plans to capitalize on key learnings regarding powersports parts category purchase behavior.
Developed customer economic model including customer lifetime value and acquisition cost targets to improve the organization’s ability to evaluate the ROI of key marketing activities.
Helped restructure marketing team to better align skill sets with overall marketing and business objectives.
Provided interim marketing leadership support to ensure the plan was executed with excellence and provided mentoring support to incumbent marketing manager.
Turned around new customer acquisition trends and repurchase and retention rates, and returned the organization to topline growth.
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One of the most important “jobs” of a brand is to differentiate you from competitors in a way that customers see you as the preferred choice when buying the product or service your business offers. This is where points of parity and points of difference enter the...
DETAILS: Date: January 23, 2020 Time: 8am-3:30pm Where: Palomar College Rancho Bernardo Education Center Cost: $79 members / $99 non-members SUMMIT OVERVIEW: Engaging Business Minds to Achieve Success 15 Breakout Sessions - 4 Keynotes The 2020 San Diego Business...