BRANDS WE’VE BUILT
Honeywell (Sperian Protection)
Conducted over 30 one-on-one interviews with global customers and distributors to assess website needs/wants
Analyzed individual interviews, competitive websites and identified gold standard websites outside the industry to identify competitive differentiators, key objectives
Provided unique insights into competitive strategies
Worked with a 10-person global marketing committee to gain internal consensus for the strategy
Developed a differentiated web strategy designed to meet customer needs and provide a superior, world class experience
Developed a detailed RFP directed toward digital agencies to implement the web strategy
Developed the web strategy in 90-days and presented the recommendations to the CEO and global corporate management team receiving enthusiastic and unanimous approval to proceed
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Have you ever wondered why Toyota has a separate brand for Lexus, or why Honda has a separate brand for Acura? It has to do with perception – and brand architecture. While the technical definition of a brand includes how you combine a logo, tagline, symbol or other...
DETAILS: Topic: Employer Branding & Employee Experience in 2021 Presented by: Bottomline Marketing and Civility Partners, Inc Date: February 3rd 2021 Time: 10am -11:15am PST Where: Zoom – you will receive the link after you register Cost: FREE - register now! Webinar...