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Honeywell (Sperian Protection)

OBJECTIVE

Develop the company’s global web strategy

READY.

SITUATION

As the leading manufacturer of industrial safety equipment, the client had no web presence to assist its selling efforts globally. They needed a web strategy and assistance in scoping out the requirements to implement the strategy

AIM.

SOLUTION

Conducted over 30 one-on-one interviews with company management worldwide to assess website needs/wants

Conducted over 30 one-on-one interviews with global customers and distributors to assess website needs/wants

Analyzed individual interviews, competitive websites and identified gold standard websites outside the industry to identify competitive differentiators, key objectives

Provided unique insights into competitive strategies

Worked with a 10-person global marketing committee to gain internal consensus for the strategy

Developed a differentiated web strategy designed to meet customer needs and provide a superior, world class experience

Developed a detailed RFP directed toward digital agencies to implement the web strategy

EXECUTE.

RESULT

Developed the web strategy in 90-days and presented the recommendations to the CEO and global corporate management team receiving enthusiastic and unanimous approval to proceed

HAPPY CLIENTS…

The BLM team helped us develop our global web strategy. They were able to speak to our country managers around the world and quickly understood the user experience that would transform the way we did business. Their deep research, insights and strategic recommendations helped us define the gold standard online experience in the safety products industry.

Vice President Digital Strategy / Honeywell, Sperian Protection

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