BRANDS WE’VE BUILT
Honeywell (Sperian Protection)
Conducted over 30 one-on-one interviews with global customers and distributors to assess website needs/wants
Analyzed individual interviews, competitive websites and identified gold standard websites outside the industry to identify competitive differentiators, key objectives
Provided unique insights into competitive strategies
Worked with a 10-person global marketing committee to gain internal consensus for the strategy
Developed a differentiated web strategy designed to meet customer needs and provide a superior, world class experience
Developed a detailed RFP directed toward digital agencies to implement the web strategy
Developed the web strategy in 90-days and presented the recommendations to the CEO and global corporate management team receiving enthusiastic and unanimous approval to proceed
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When constructing a building, nothing happens until the architectural blueprint gets created. The same holds true when creating a brand, only we call it a “brand brief” rather than a blueprint. The brand brief provides a critical framework for building and...
Miro Copic, Co-Founder of BottomLine Marketing discusses the impact of the Coronavirus on leisure and hospitality industry. The shutdown has not only devastated restaurants, bars, hotels and tourist attractions but it has impacted many related industries. For example,...