BRANDS WE’VE BUILT
Honeywell (Sperian Protection)
OBJECTIVE
Develop the company’s global web strategy
READY.
SITUATION
As the leading manufacturer of industrial safety equipment, the client had no web presence to assist its selling efforts globally. They needed a web strategy and assistance in scoping out the requirements to implement the strategy
AIM.
SOLUTION
Conducted over 30 one-on-one interviews with company management worldwide to assess website needs/wants
Conducted over 30 one-on-one interviews with global customers and distributors to assess website needs/wants
Analyzed individual interviews, competitive websites and identified gold standard websites outside the industry to identify competitive differentiators, key objectives
Provided unique insights into competitive strategies
Worked with a 10-person global marketing committee to gain internal consensus for the strategy
Developed a differentiated web strategy designed to meet customer needs and provide a superior, world class experience
Developed a detailed RFP directed toward digital agencies to implement the web strategy
EXECUTE.
RESULT
Developed the web strategy in 90-days and presented the recommendations to the CEO and global corporate management team receiving enthusiastic and unanimous approval to proceed
HAPPY CLIENTS…
The BLM team helped us develop our global web strategy. They were able to speak to our country managers around the world and quickly understood the user experience that would transform the way we did business. Their deep research, insights and strategic recommendations helped us define the gold standard online experience in the safety products industry.
Vice President Digital Strategy / Honeywell, Sperian Protection
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