Conducted over 30 one-on-one interviews with global customers and distributors to assess website needs/wants

Analyzed individual interviews, competitive websites and identified gold standard websites outside the industry to identify competitive differentiators, key objectives

Provided unique insights into competitive strategies

Worked with a 10-person global marketing committee to gain internal consensus for the strategy

Developed a differentiated web strategy designed to meet customer needs and provide a superior, world class experience

Developed a detailed RFP directed toward digital agencies to implement the web strategy