BRANDS WE’VE BUILT
San Diego Regional Economic Development Corporation (EDC)
Conducted nearly 30 interviews in English and Spanish with business and political leaders from across the region
Led three strategy sessions, one in Spanish, with over 80 EDC bi-national representatives to obtain their input and consensus on a brand strategy
Developed and tested a brand positioning strategy and “mega-region” naming options
Worked with creative agency partner to develop new brand (logo and brand materials), ensuring consistent communication of the optimal brand message
Successfully launched the “Cali-Baja Mega Region” initiative with enthusiastic support from the San Diego Mayor and San Diego/Imperial County Boards of Supervisors, the State of Baja California (Mexico) and the entire regional business community. Resulted in an increase in new firms locating to the “mega-region”
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Have you ever wondered why Toyota has a separate brand for Lexus, or why Honda has a separate brand for Acura? It has to do with perception – and brand architecture. While the technical definition of a brand includes how you combine a logo, tagline, symbol or other...
DETAILS: Topic: Employer Branding & Employee Experience in 2021 Presented by: Bottomline Marketing and Civility Partners, Inc Date: February 3rd 2021 Time: 10am -11:15am PST Where: Zoom – you will receive the link after you register Cost: FREE - register now! Webinar...