BRANDS WE’VE BUILT
San Diego Regional Economic Development Corporation (EDC)
Conducted nearly 30 interviews in English and Spanish with business and political leaders from across the region
Led three strategy sessions, one in Spanish, with over 80 EDC bi-national representatives to obtain their input and consensus on a brand strategy
Developed and tested a brand positioning strategy and “mega-region” naming options
Worked with creative agency partner to develop new brand (logo and brand materials), ensuring consistent communication of the optimal brand message
Successfully launched the “Cali-Baja Mega Region” initiative with enthusiastic support from the San Diego Mayor and San Diego/Imperial County Boards of Supervisors, the State of Baja California (Mexico) and the entire regional business community. Resulted in an increase in new firms locating to the “mega-region”
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When constructing a building, nothing happens until the architectural blueprint gets created. The same holds true when creating a brand, only we call it a “brand brief” rather than a blueprint. The brand brief provides a critical framework for building and...
Miro Copic, Co-Founder of BottomLine Marketing discusses the impact of the Coronavirus on leisure and hospitality industry. The shutdown has not only devastated restaurants, bars, hotels and tourist attractions but it has impacted many related industries. For example,...