INSIGHT
THE BOTTOM LINE BLOG
Introducing the BottomLine Marketing “Brand Guru” Blog
Gurus are acknowledged leaders or chief proponents in dealing with matters of fundamental concern. Guru’s are also teachers and mentors. We love marketing (of which branding is an indispensable part), but not just marketing for marketing’s sake, but marketing as...
5 Top Reasons Why Brands Fail
What does it mean for a brand to fail, and how do you know when it happens? It’s not an overnight process, unless a company like Enron or Wells Fargo does something so egregious that they destroy all trust in their brand overnight. Instead, it usually happens...
Why Marketing Fails
“Our Marketing Isn’t Working!” is a phrase (exasperation?) heard way too frequently throughout the halls of corporate America in organizations large and small, for-profit and non-profit, across all industries. Why is this? Are the tools available to marketers...
The Marketing Funnel – Why It Matters!
OK, show of hands…who out there is using a marketing funnel to help establish their marketing objectives and to focus their marketing activities? We certainly hope all the hands went up, but we’re consistently amazed at how many marketing professionals don’t truly...
Lots of Change but Marketing Fundamentals Stay the Same
Happy New Year! As we enter an era of accelerated technology and market disruption, we look back on the New Year’s advice we offered small to medium sized business back in 2014 to see how it stacks up. Not surprisingly the fundamental questions that drive more...
When Brand Loyalty Costs You More
BottomLine Marketing Co-Founder, Miro Copic, adds his branding perspective to this article in US News & World Report: When Brand Loyalty Costs You More By Kendal Perez - US News & World Report...
