INSIGHT
NEWS & EVENTS
Will Online Grocery Delivery Catch On?
"The grocery space is probably the last big frontier where the online revolution has not really hit," says BottomLine's Miro Copic to NBC's Consumer Bob. Local Grocery Stores Experiment With Online Delivery By Consumer Bob - NBC7 -...
Advertisers pull ads from YouTube due to inability of progammatic system to avoid offensive conent
As quoted in this article, "Right now with all the algorithms they cannot guarantee to an advertiser that their ads won’t be on some kind of site that is problematic," said Miro Copic, a marketing expert at San Diego State University and co-founder of BottomLine...
San Diego Malls Ride A Changing Retail Wave
In this KPBS article, BottomLine's Miro Copic and other experts highlight the challenges for shopping malls and retailers presented by changing consumer expectations. San Diego Malls Ride A Changing Retail Wave By Tom Fudge - KPBS -...
Oscars red carpet:`The gravy train is over’ for TV stations and networks
The red carpet gravy train is over for news outlets covering the Oscars, as noted by BottomLine's Miro Copic in this LA Times article. Here's why: Oscars red carpet:`The gravy train is over' for TV stations and networks By Meg James - LA Times -...
Note To Networks: Diversity On TV Pays Off
In this Forbes article, BLM's Miro Copic points out the decline of the notion that viewers will be resistent to advertisements or shows featuring an ethnicity other than their own. Note To Networks: Diversity On TV Pays Off By Madeline Berg - Forbes -...
Avocados from Mexico Super Bowl Ad Steers Clear of Political Storm
CNBC interviews BottomLine's Miro Copic regarding the Super Bowl ad strategy for Avocados from Mexico. Avocados From Mexico keeps on message in Super Bowl ad despite political storm By Jeff Daniels - CNBC -...