As quoted in this article, “Right now with all the algorithms they cannot guarantee to an advertiser that their ads won’t be on some kind of site that is problematic,” said Miro Copic, a marketing expert at San Diego State University and co-founder of BottomLine Marketing.
What advertisers have been burned already? Read on:
The $80B business that linked all-American brands with hate content
By Mike Snider – USA TODAY – 3/25/17