INSIGHT
NEWS & EVENTS
Webinar / March 27th at 11am – “Developing Your Employer Brand” With Dan Negroni and Steven Bellach
JOIN US! / WEDNESDAY, MARCH 27TH AT 11AM PT What is your organization doing to attract and retain the right employees? How do you win in the marketplace when your organization is the product/brand that needs to be relevant and differentiated vs. your competition,...
KUSI News: New Lawsuit Targets Prevagen, Challenges Claims that the Supplement to Improve Memory
KUSI’s Sasha Foo and BottomLine Marketing Co-Founder Miro Copic discuss the impact of marketing claims made by companies in the healthcare supplements. Since the FDA does not regulate supplements, consumers have resorted to filing lawsuits against supplement...
San Diego Union-Tribune: One Paseo Opens for Business – Kind Of
BottomLine Marketing Co-Founder Miro Copic addresses the issues facing One Paseo, a large mixed-use commercial development in San Diego. Instead of having a grand opening, stores will open in a more ad hoc fashion largely due to delays in construction. Copic notes...
Friday Business Report: Impact of Retail Bankruptcies and Store Closures in San Diego
BottomLine Marketing Co-Founder Miro Copic discusses the recent set of retail bankruptcies and store closures and the impact on retail and consumers. He also turns his attention to San Diego and discusses rents and how this might impact renters and Apple’s...
Friday Business Report: Weight Watchers Looks to Oprah to Rebound
BottomLine Marketing’s Miro Copic and KPBS’s Ebone Monet discuss the Weight Watchers branding mishap that shed 35% of the stock’s value in one day. They also discuss Qualcomm’s 5G we product announcements at the Mobile World Congress earlier in the week that will...
Friday Business Report: Business Report: Manny Mania For Padres
BottomLine Marketing’s Miro Copic and KPBS Ebone Monet discuss the record setting $300 million 10-year contract the San Diego Padres offered to baseball free agent Manny Machado and what value that might bring to the ball club. They also discuss the decline in...
