INSIGHT

THE BOTTOM LINE BLOG

KUSI’s Sasha Foo and BottomLine Marketing Co-Founder Miro Copic discuss the impact of marketing claims made by companies in the healthcare supplements. Since the FDA does not regulate supplements, consumers have resorted to filing lawsuits against supplement manufacturers for making false claims about the efficacy of their products. Copic reviews what are truly deceptive claims and discusses what responsibility falls on consumers. The newest lawsuit is against Prevagen, a memory supplement that claims to boost mental acuity in older adults. In reviewing the evolution of Prevagen’s marketing claims, it’s clear that their claims have evolved over time. (KUSI News – 3/13/19)

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