INSIGHT

THE BRAND GURU BLOG

BottomLine Marketing’s Miro Copic and KPBS’s Ebone Monet discuss the Weight Watchers branding mishap that shed 35% of the stock’s value in one day. They also discuss Qualcomm’s 5G we product announcements at the Mobile World Congress earlier in the week that will revolutionize the consumer experience with smart phones, computers and automobiles beginning later this year – and that’s just the beginning. (KPBS News – 3/1/19)

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