INSIGHT
NEWS & EVENTS
San Diego Union-Tribune: From Street Peddlers to Retail Titans. How These SDSU Grads Built A Bracelet Empire
Miro Copic, co-founder of BottomLine Marketing discusses the success of Pura Vida, a jewelry company started by San Diego State University students when they visited Costa Rica. The company strikes a chord with customers due to a compelling origin story that has...
Friday Business Report: Amazon Abandons NYC Plan
BottomLine Marketing Co-Founder Miro Copic discusses the implications of Amazon abandoning their 2nd headquarters location in New York City. They also speak about the record number of Americans that are over 90-days late on their car payments and what that might...
Friday Business Report: SeaWorld’s New Leadership
KPBS’s Susan Murphy and BottomLine Marketing’s Miro Copic talk about GM’s announcement that they plan to move to producing all electric vehicles over the next decade. They also cover the Trump’s administrations revisions to the rules governing Payday Lenders and...
San Diego Union-Tribune: Living Paycheck to Paycheck? This San Diego Startup Wants to Help You Shop
Miro Copic, Co-Founder of BottomLine Marketing, dissects the business model of Zebit, a San Diego consumer financing start-up. Zebit allows consumers who have poor credit to purchase a range of products without charging them interest or other fees. They mark-up the...
MarketWatch: This Is How Much It Would Cost To Buy Everything Advertised During The Super Bowl
BottomLine Marketing co-founder Miro Copic talks to MarketWatch reporter Jacob Passy about how much it would cost to buy all the products advertised in the Super Bowl. He also discusses how attitudes towards products that are environmentally friendly or support...
San Diego Business Journal: No Home Team Means No Visitors and Less Money Spent
BottomLine Marketing co-founder Miro Copic discusses the lost incremental revenue to local area restaurants and bars because of the Charger’s move to Los Angeles – revenues that are not being easily replaced. (San Diego Business Journal – 2/3/19) Read the...