INSIGHT

THE BRAND GURU BLOG

Miro Copic, Co-Founder of BottomLine Marketing, dissects the business model of Zebit, a San Diego consumer financing start-up. Zebit allows consumers who have poor credit to purchase a range of products without charging them interest or other fees. They mark-up the cost of the items but claim that they save consumers versus high interest rate credit cards or payday lenders. (San Diego Union-Tribune – 2/7/19)

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