San Diego Union-Tribune: From Street Peddlers to Retail Titans. How These SDSU Grads Built A Bracelet Empire

Miro Copic, co-founder of BottomLine Marketing discusses the success of Pura Vida, a jewelry company started by San Diego State University students when they visited Costa Rica. The company strikes a chord with customers due to a compelling origin story that has helped build a viable brand. (San Diego Union-Tribune – 2/18/19)

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