BRANDS WE’VE BUILT
Honeywell (Sperian Protection)
OBJECTIVE
READY.
SITUATION
AIM.
SOLUTION
Conducted over 30 one-on-one interviews with global customers and distributors to assess website needs/wants
Analyzed individual interviews, competitive websites and identified gold standard websites outside the industry to identify competitive differentiators, key objectives
Provided unique insights into competitive strategies
Worked with a 10-person global marketing committee to gain internal consensus for the strategy
Developed a differentiated web strategy designed to meet customer needs and provide a superior, world class experience
Developed a detailed RFP directed toward digital agencies to implement the web strategy
EXECUTE.
RESULT
Developed the web strategy in 90-days and presented the recommendations to the CEO and global corporate management team receiving enthusiastic and unanimous approval to proceed
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