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INSIGHT

THE BRAND GURU BLOG

BottomLine Co-Founder and San Diego State Marketing Professor Miro Copic speaks with NBC 7’s Consumer Bob Hansen about consumer behavior as the state of California allows more businesses to open under new health guidelines. Going to the mall or a retail store or restaurant will be very different experience. Will it be as pleasurable? Will it feel like a chore? How will businesses navigate this new environment? Copic outlines some ways consumer behavior will be very different from how consumers shopped before. No more frenzy of early morning Black Friday door buster specials…at least not in 2020. (NBC 7 San Diego – 5/22/20)

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