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INSIGHT

THE BRAND GURU BLOG

With COVID-19 raging, holiday shopping in 2020 will be radically different. BottomLine Marketing co-founder and San Diego State University Marketing Professor Miro Copic authored an article explaining what’s in store for consumers and retailers this holiday season. In fact, holiday shopping will never be the same again. Miro’s taught branding and marketing to SDSU MBA’s since 2007. (SDSU NewsCenter – 11/16/20)

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