Founding Partner / Marketing Strategist

Miro Copic

Over his 30-year senior marketing, sales and general management career, Miro has successfully managed, developed and launched a broad array of brands with Fortune 100 companies, start-ups and turnarounds. He has also been a start-up CEO and corporate General Manager. Miro’s passion is working with clients in the consumer, entertainment, convergence and technology sectors.

Prior to BottomLine, Miro was Chief Marketing Officer at Hasbro’s Wizards of the Coast division where he developed a successful brand portfolio strategy that generated sales 30% ahead of plan. Miro also served as Chief Marketing Officer of News Corporation’s SKY Latin America satellite TV service where he launched the most successful multi-channel television service in Latin America, reaching over 1 million subscribers in 24 months and taking the business from zero to over $250 million in revenues. As Vice President of Marketing and Strategic Planning at Savoy Brands International, Miro turned around once leading brands in 10 of the largest Latin American markets against global competitors; grew revenues over 40% and helped the company turn its first profit in 5 years. Simultaneously, he was the General Manager of their Ecuadorian operation where he successfully grew sales and profits despite a major currency devaluation, inherited labor issues and new global competitors entering the market. He began his career at Frito-Lay where he held a number of senior level marketing positions both domestically and internationally.

Miro earned his MBA from Harvard Business School and an MPP from Harvard’s Kennedy School of Government. He earned a B.A. in Economics and International Relations from the University of Southern California, graduating magna cum laude and Phi Beta Kappa. He is on the board of directors of several private companies and non-profit organizations, including the Jackie Robinson Family YMCA, where he serves as Vice Chairman. Miro also founded the Harvard Business School Club of San Diego’s Non-Profit Fellowship program, where 2 San Diego County non-profit CEO’s are selected annually to attend HBS’s prestigious Non-Profit Management program at no cost. In 10 years, the Club has sent 21 San Diego area non-profit leaders to HBS. Miro has also been teaching “Strategic Branding”, a popular course in the MBA program at San Diego State University, since 2007.

Founding Partner / Marketing Strategist

Steven I. Bellach

Over his 30-year senior marketing and general management career, Steve has profitably built a broad array of brands at companies ranging from start-up to Fortune 100. Steve most recently served as Vice President, North America Marketing for Jenny Craig, where he helped drive four consecutive years of market share growth. While with Jenny Craig, Steve developed and launched many highly visible and successful marketing campaign. He also initiated and successfully launched Jenny Craig’s social media program which included Facebook, Twitter and YouTube.

Prior to Jenny Craig, he served as Chief Marketing Officer for Proflowers.com, with general management responsibilities for the consumer division of this highly successful internet company. Under his leadership, the Proflowers brand became an internet-based floral industry leader and the company reached $73M in sales and its first profitable year in 2002.

Prior to joining Proflowers, Steve led the grocery marketing division at Tropicana where his new product innovation program and targeted advertising efforts helped grow the business from $800M to $1.3B. Before Tropicana, he held a number of senior level marketing positions with Kraft, Cadbury and Pillsbury.

Steve is an Instructor at the UCSD Rady School of Management Executive Development Program where he runs a variety Social Media workshops program to executives interested in determining the optimal role of social media in their marketing strategy and plan.

In 2009, Steve received Electronic Retailer’s Direct to Consumer Marketer of the Year Award. Steve earned his MBA with distinction from the Kellogg Graduate School of Management at Northwestern University and his B.S. in Economics from the State University of New York at Albany.

Favorite Quote: If it ain’t broke, break it!

ACCOUNT DIRECTOR

Katie McLennand

Creative Director

Danila de Granda

Danila has over twenty years of diverse experience in marketing, brand design and creative development. She began her career as an honored graduate of FIDM in Los Angeles where she discovered her passion for all things color. Since then, there’s no hue that she hasn’t explored.

Danila has worked with clients across a broad number of industries, including; financial services, consumer products, software, healthcare, non-profits, and personal growth. In addition to the US, Danila has worked internationally in the Caribbean, Africa, and the UK where she managed her firm’s London office for two years.

Described as energetic and positive, with an exceptional ability to create impactful engaging design and visual messaging, clients frequently fall in love with their brand all over again! Her passion and inspiration are infectious, friends and clients have nicknamed her the “Muse”.

In addition to her day-to-day work, Danila shares her love of color with others as a teacher of two interactive workshops for retailers, businesses, private groups and events: “Release your Inner Color” and “Color My Brand.”

When not pouring over each and every detail of a project meticulously, you can find Danila running along the many trails of Newport Beach or in a hot yoga class.

Favorite Quote: “Color is the place where our brain and the universe meet.” – Paul Klee

Associate Creative Director

Nicolle Principe

Nicolle is an associate creative director at BottomLine Marketing Group and is responsible for most of the day-to-day creative work. She has extensive experience in developing both interactive and traditional marketing for some of the world’s most recognized brands.

Nicolle has worked in the creative field over the past 20 years in roles ranging from graphic designer to creative director. She has collaborated on projects with numerous Fortune 500 and 1000 companies, including AOL, MSN, JPMorgan Chase & Co., LifeSavers, StubHub, Kraft Foods, Experian and eBay to name a few.

She has a keen eye for design and understands the importance of designing with the user’s mission in mind. Nicolle believes that a user’s experience is of utmost importance. Great design can only begin with a solid foundation; beginning with a comprehensive work process. In this arena she truly excels.

Consistently pushing innovation, Nicolle has the ability to see beyond the expected and provide uniquely creative customer solutions. Nicolle maintains a vision into the future while keeping a balance of what is possible and appropriate for today.

Favorite Quote: “Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” – Paul Rand

Senior Application Developer

Jason S. Lee

Jason is a Senior Application Developer at BottomLine Marketing Group and is responsible for web development and interactive media development. Jason is self-taught in several cross-platform technologies ranging from customized content managements systems to ecommerce web site development. With over 20 years in the high technology industry, Jason has worked with many high-profile clients, such as, The US Navy, Hewlett Packard, Tri-City Medical Center, StubHub, Experian, Dean Koontz, Asian Business Association and the PGA to name a few.

Jason served in the U.S Army where he served in Operations Shield and Storm as part of a special weapons section which required Classified Security Clearance. His military background and security clearance allowed him to return to the civilian sector and work on federal projects including the HARM missile tactical manual and field ready interactive instructional videos for the US Navy Seals.

Jason’s core competencies include, Web Development using table-less HTML/CSS, PHP, JQuery, Javascript and XML. Custom Content Management Systems using WordPress, Joomla and Drupal. Ecommerce development using WooCommerce, Magento and other 3rd party applications. Interactive Media Development using Adobe Animate, After Effects, Premiere, and the Unity Game Engine. Graphic Design using the Adobe CC creative suite.

Using the aforementioned applications and tools, Jason has traveled and lived in several exotic locales such as Malaysia, Thailand and Singapore. To fund his wanderlust, Jason worked as a consultant with several local businesses ranging from an Internet café in Singapore to a technical support specialist for a local business college in Kuala Lumpur, Malaysia.

Favorite Quote: “You’re either on my side or you’re in my way…” – Slayer

SENIOR ACCOUNT DIRECTOR

Patricia Moyer

Patricia has over 25 years of senior-level experience in the areas of training and employee development, coaching, project management, and strategic consulting. She has a proven ability to maintain and grow strategic relationships with clients and develop a trusted partnership environment that optimizes profitability, revenue, client satisfaction, and drives progress to schedule. Patricia has a passion for complex projects and has the ability to lead diverse and dynamic teams to deliver balanced integrated solutions to a client’s challenging business problems.

Patricia has the innate ability to assess business process and project requirements, resulting in streamlined productivity. She has successfully implemented productivity programs and software tools across a diverse client base throughout the country and is greatly respected by her clients.

Favorite Quote: “A comfort zone is a beautiful place, but nothing ever grows there.” – Unknown

Copywriter

Doug Matthews

A seasoned copywriter, Doug has 20+ years’ experience writing targeted sales and marketing copy that helps companies educate, inform and motivate their target audiences. Specializing in the professional services and B2B markets, he has written for Fortune 500 companies, small entrepreneurial firms and everything in between.

Doug developed his “writing chops” while working on staff for Vistage International (formerly known as TEC), a CEO membership organization. While there, he wrote and produced marketing materials that helped Vistage grow into one of the world’s leading CEO educational firms. Since then he has written for companies such as Wells Fargo Insurance, KPMG, Honeywell, Gallagher Consulting, Verizon Networkfleet, Global Shop Solutions, and The Sanford Education Center at National University.

A versatile writer, Doug excels at one-page product sell sheets, customer case studies, corporate brochures, email campaigns, full web site rewrites and more. A prolific “ghost blogger,” he has written more than 1,000 blogs for companies seeking to build their brands and improve their competitive positioning through online thought leadership content.

Favorite Quote: “The greatest invention in the world is the mind of a child.” – Thomas Edison

ACCOUNT DIRECTOR

Lidel Magno

Lidel has over 20 years experience in client partnerships, project management, developing marketing strategies, expanding brand concepts, and collaborating with teams to complement their messages visually. She mentored teams with thoughtful direction with “Master the Basics” – be strong and brilliant at the basics to elevate your talent and skills. After that, everything will fall in to place.

She worked diligently to educate her teams in brand, build on and expand their design and production skills, and nurture a trusting team environment resulting in confident team members with strong camaraderie.

Lidel synthesized processes creating efficiencies that were strategically aligned with sales culture, compliance, and brand standards.

Lidel is inspired by the colors of sunrises and sunsets, is fascinated with space and dreams of being an astronaut, revels in all things New Orleans (is it crawfish season yet?), and would jump at the chance to train as a backup dancer for JLo or Justin Timberlake.

Favorite Quote: “Be interested or be interesting.” – Maribel