by BLMLLC | Apr 24, 2013 | News + Events
By ERIK SCHELZIG and ADRIAN SAINZ Associated Press NASHVILLE, Tenn. April 18, 2013 (AP) When Pilot, the country’s largest truck stop chain, bought its nearest competitor Flying J out of bankruptcy in 2009, federal trade officials worried the combined entity...
by BLMLLC | Apr 18, 2013 | Brand Do's and Dont's, Brand Strategy
So you’re ready to launch your new social media strategy. Your Facebook page is looking good. You’ve got your Twitter feed primed and ready to go. You’ve even written a few blogs. Now’s the time for a pre-launch safety check to make sure you don’t crash and...
by BLMLLC | Apr 5, 2013 | News + Events
Stars such as Beyonce, Justin Timberlake and others are snuggling up to big businesses with a new title. Beyoncé is flying straight from the BeyHive to the boardroom with a fancy new title in her pocket. Not content being just a...
by BLMLLC | Apr 3, 2013 | Brand Strategy
These days, everybody wants their brand to have a social media presence. But few companies know how to do it well. Most set up a Facebook page, Twitter account, and/or LinkedIn page. Others write blogs or post videos to YouTube. The more daring will venture into...
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